Instagram, a social networking app primarily for sharing photos and videos, has become a considerable force in the digital realm. With a simple interface, it empowers users worldwide to share moments of their daily lives. However, it reaches beyond just personal use. It has been effectively harnessed for digital marketing and brand promotion. Companies recruit influencers, having large followings, to advertise products, thereby reaching a wider audience. With this, Instagram has metamorphosed from a simple photo-sharing app to a powerful tool for digital marketing and social engagement.