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The advent of social media has birthed a new kind of obsession – the ‘Ins’ phenomenon. Short for “Instagram-worthy”, ‘Ins’ has become a significant trend within millennial circles. It refers to anything visually stunning or aesthetically pleasing, capable of yielding a large number of likes and comments on Instagram. This virtual trend plays a pivotal role in shaping contemporary culture, exerting influence over people’s preferences and lifestyle choices. As ‘Ins’ continues to dominate social media platforms, it has given rise to a new breed of influencers who curate their lives and content meticulously, catering to a society captivated by aesthetically-pleasing visuals. The ‘Ins’ trend showcases the evolving nature of digital culture, capturing the attention of millennials, and steering them in new directions.#24#